Psyche Terry is the founder and CIO—Chief Inspiration Officer—of UI Global Brands LLC. UI Global Brands is the home of natural hair care products for wavy, curly and coily hair called “Urban Hydration Haircare,” and a line of specialty bath products called "Urban Hydration Skincare, and a collection of specialty bath and hair products under her Inspire Psyche Terry brand.
Born in a small-town in Michigan and raised by her great aunt, Psyche strove to overcome limited economic circumstances and today is a successful woman, entrepreneur, wife and mother to three children. Through her #GirlsThatRock program, Psyche travels all over the country sharing inspiration and wisdom with high-school girls, encouraging them to believe in their dreams and apply to college. She also serves on the Board of Directors for Boys & Girls Clubs of Collin County, MI and is a member of Project Help Us Give. Additionally, Psyche is a fitness competition body builder, foodie and nutrition enthusiast.