When you start a company, and therefore become an entrepreneur, there's probably going to be a lot of people that tell you to change who you are to get what you want out of the business. I'm here to tell you NOT to take their advice. The last thing you want to do is change the thing that makes you unique to fit into a market that is missing you. All you need to learn how to do is make yourself compatible with the market not fit in with it.
Don’t Change Your Personality: Market It
The first thing you need to do is to learn how to market your personality. if you made it this far in life it's clear that you have some great qualities so all you need to do is learn how to make those qualities pop on page, on a website, in a board room, etc. Spend your time being creative about how to make your great qualities apparent, not how to hide them behind the norm. This way, you'll let your best self shine and you'll be confident because you know it's the true you!
Do The Things Your Company Can’t Do
Next, you want to focus on doing things your company can't do and this applies especially to social media. See, corporate entities generally don't have all the capacities and personality traits that make you special so you have to use that to your advantage! Interact with people, make friends, make jokes, be yourself, and let the company be the company; there's no use in trying to be or do something that the company already is or does. So spend your personal time expanding what your business can really be with the business side and yourself.
Have Fun With It
Lastly, you just need to remember how to have fun! I can assume that if you're anything like me you started a company because you saw the way other people are doing things and you thought, "I’m sure I can do better than that! " The corporate world is desperately missing a personal side. We’re shut in by so many walls and formalities that we’ve forgotten that we want to make money and be successful so that we can ENJOY (don’t worry, it’s not a bad word) the things in life that really matter. So be open about enjoying yourself, about having fun and about being a person, a human who’s not just an employee or employer. This will set you apart and it will endear you to others.
One last piece of advice before I go: think about your favorite businessperson. Do they seem to follow all the rules? Do they seem happy? Would you enjoy living their lives? These are things you should be reflecting on as you transition into becoming a public figure: if people can’t see a little bit of themselves in you, they won’t want to follow you. So start being relatable, having fun, and being great at what you do.